Lakdawalla, Darius; Sood, Neeraj; Gu, Qian - In: Journal of Health Economics 32 (2013) 6, pp. 1356-1367
We explore how and to what extent prescription drug insurance expansions affect incentives for pharmaceutical advertising. When insurance expansions make markets more profitable, firms respond by boosting advertising. Theory suggests this effect will be magnified in the least competitive drug...