Seow, Ai Na; Choong, Chee Keong; Chen, I-Chi; Choong, … - In: Journal of Hospitality and Tourism Insights 5 (2021) 2, pp. 394-412
Purpose: Medical tourism has grown to become a formidable multinational industry to generate revenue. This phenomenon has also increased impact on the healthcare sector as well as strategies development opportunities. The present study emphases on the international tourists' behavioural...