Mohammed, Iddrisu; Mahmoud, Mahmoud Abdulai; Hinson, … - In: Journal of Hospitality and Tourism Insights 5 (2021) 5, pp. 886-904
Purpose: Utilising brand equity dimensions, this study aims to enhance the literature by conceptualising and testing heritage brand equity dimensions (i.e. awareness, image, quality and value) and the intentions of international tourists to revisit moderated by safety and security within the...