Lee, Woojin; Tyrrell, Timothy; Erdem, Mehmet - In: Journal of Hospitality and Tourism Technology 4 (2013) 1, pp. 6-22
Purpose – The purpose of this study is three fold: to provide a preliminary exploration of meeting planners' use and perceived usefulness of the different types of social media; to examine why meeting planners use social media and; to investigate the perception of adopting the social media,...