Ribeiro, Henrique; Fonseca Amaro, Suzanne; Seabra, Cláudia - In: Journal of Hospitality and Tourism Technology 5 (2014) 3, pp. 245-260
Purpose – The purpose of this study is to examine factors that affect the likelihood to create travel content online …. Research has shown that there are far more people consuming social media than generating it. However, online travel marketers … writing reviews about travel experiences online. Research limitations/implications – First, the data used in this study were …