Showing 1 - 10 of 10
Purpose – The purpose of this paper is to extend the understanding about the augmented destination marketing process that has resulted from the introduction of electronic marketing methods. It attempts to identify the factors that contribute to the process of destination marketing by...
Persistent link: https://www.econbiz.de/10014873940
Purpose – The paper aims to develop a theory‐based model of relationship commitment in an online travel domain. The …. Practical implications – Given the intense competition among online travel agents, the proposed model can be used by e … conducted in online travel context. This paper incorporates two dimensions of commitment in a business‐to‐customer travel …
Persistent link: https://www.econbiz.de/10014873941
Purpose – In the context of relationship marketing, it is highly important for providers to identify the main buyer relational benefits influencing satisfaction and loyalty so that a continuous and satisfactory business relationship is guaranteed. Since it has been reported that information...
Persistent link: https://www.econbiz.de/10014873943
Purpose – In‐room entertainment technology continues to evolve in the hotel industry. However, given the multitude of entertainment products available in the market place today, hoteliers have little clarity of guests' willingness to pay for those in‐room entertainment technology...
Persistent link: https://www.econbiz.de/10014873966
and marketers alike. The purpose of this paper is to examine the impact of personal travel innovativeness, information … promotions) and the delivery method (pull vs push) combined with two primary covariates, namely personal travel innovativeness … that personal travel innovativeness has a significant impact on the perception of potential value in LBM. Additionally, the …
Persistent link: https://www.econbiz.de/10014873970
Purpose – The purpose of this paper is to analyze the applicability of biometric systems in travel and explain how they … travel security without compromising consumer value, convenience, and privacy. Deployment of various applications of … biometric systems (i.e. immigration/visitor management systems, trusted traveler programs) improve specific aspects of travel …
Persistent link: https://www.econbiz.de/10014873976
Purpose – Today's increasingly interconnected world presents substantial challenges for the security of air travel … air travelers, the aim of this study is to examine the link between air travelers' perceptions of several air travel … reduce the dimensionality of 17 perceptions of air travel experience attributes. Further, a discriminant function analysis …
Persistent link: https://www.econbiz.de/10014873981
sustainability of retail travel agencies (TAs) in Brunei Darussalam. With the friendliness and convenience offered by iReservation …
Persistent link: https://www.econbiz.de/10014874133
Purpose – The purpose of this study is to examine factors that affect the likelihood to create travel content online …. Research has shown that there are far more people consuming social media than generating it. However, online travel marketers … writing reviews about travel experiences online. Research limitations/implications – First, the data used in this study were …
Persistent link: https://www.econbiz.de/10014874161
communities, specifically e-travel companies’ communities. Design/methodology/approach A qualitative research has been undertaken … either subscribed, liked or joined any e-travel service companies’ community brand page using any social networking site or … have ever posted or considered reviews and ratings of any e-travel service companies via their official site or via a …
Persistent link: https://www.econbiz.de/10014874223