Purpose: The study aims to develop a theoretical model that portrays the antecedents of emotional attachment in the travel context by combining branding, marketing and information systems theories. Design/methodology/approach: The authors gather empirical data through a Web-based questionnaire...

Purpose – The purpose of this research is to assist hospitality organizations to better deploy and manage their information technology (IT) resources and enhance overall effectiveness by demonstrating how technologies can be used as a competitive weapon at various levels from a managerial...