Lee, Minwoo; Cai, Yanjun (Maggie); DeFranco, Agnes; … - In: Journal of Hospitality and Tourism Technology 11 (2020) 1, pp. 137-153
Purpose Electronic word of mouth in the form of user-generated content (UGC) in social media plays an important role in influencing customer decision-making and enhancing service providers’ brand images, sales and service innovations. While few research studies have explored real content...