Israel, Kai; Zerres, Christopher; Tscheulin, Dieter K. - In: Journal of Hospitality and Tourism Technology 10 (2019) 3, pp. 443-463
Purpose: The purpose of this study is to investigate the effects of telepresence while using a smartphone-based virtual reality system (SBVR) to explore a hotel virtually and to determine the influence of this immersive experience on the booking intention of the potential customer....