gamification (gamified vs non-gamified), reward levels (high vs low) and reward type (economic vs social). Data collected from a … sample of 315 individuals were analysed through partial least squares and tests of means. Findings Gamification can improve …, gamification lowers the importance that customers attach to reward levels. As a result, customers perceive higher hedonic and …

specific stakeholders – those positioned at the upstream side of gamification process – and their perspectives concerning not … only the benefits, but also the challenges of (eco)gamification. Design/methodology/approach The study follows a …

sophisticated gamification elements such as visually appealing badges. This study aims to analyze three features of the review after …