Chahal, Hardeep; Kaur Sahi, Gurjeet; Rani, Anu - In: Journal of Indian Business Research 6 (2014) 4, pp. 286-308
Purpose – The purpose of this paper is to present the exploratory research into the moderating influence of perceived risk on credit card usage and experience link and to know, among various types of risks, which risk is mostly perceived by credit card users. The study also investigates the...