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The authors compare and contrast the profit and welfare effects of exclusive dealing, sales through a common retailer, and vertical integration. As did Y. J. Lin (1990), the authors find that imperfectly competitive manufacturers prefer to impose exclusive dealing on their retailers. Unlike Lin,...
Persistent link: https://www.econbiz.de/10005139974
Many retailers promise that they will not be undersold by rivals and extend their promise to include their own future prices. That is, many retailers combine elements of both price-matching guarantees and retroactive most-favored-customer clauses. This is puzzling because the extant literature...
Persistent link: https://www.econbiz.de/10008670620
This paper examines the implications of a retailer's shelf space stocking decisions on the optimal marketing strategy of an upstream multiproduct monopolist. When the retailer's opportunity cost of shelf space is known, full-line forcing, brand discounts, and maximum resale price maintenance are...
Persistent link: https://www.econbiz.de/10005658649