Abd Majid, Nurshahirah - In: Journal of Innovation and Entrepreneurship 13 (2024) 1, pp. 1-19
Malaysia was ranked 32nd on the Global Competitiveness Index in 2022, which denotes that the level of R&D and productivity in SMEs in Malaysia needs to be improved. Therefore, more research is needed to ensure it remains competitive in the global halal marketplace by using innovative concepts as...