This study profiles export decision-makers in both exporting and nonexporting firms, in terms of their perceptions of the risks and cost/benefit trade-offs associated with exporting, and their reactions to various types of stimuli to export. It concludes an export stimulus (e.g., an unsolicited...

Eight case studies of U.S. manufacturing subsidiaries of Japanese multinationals are analyzed in terms of variations in competitive strategies and industrial relations practices. Based on data collected in 1980 on-site visits, each firm is reviewed in light of the technology contributions coming...