Johnson, Jean L; Cullen, John B; Sakano, Tomoaki; … - In: Journal of International Business Studies 27 (1996) 5, pp. 981-1004
This study investigated the formation and outcomes of trust between partners in a specific form of strategic alliance not often studied, the non-equity-based international cooperative alliance (ICA). Because a component of the investigation involved the reciprocal effects of trust in the ICA...