Zhao, Hongxin; Luo, Yadong; Suh, Taewon - In: Journal of International Business Studies 35 (2004) 6, pp. 524-544
Entry mode choice is a critical ingredient of international entry strategies, and has been voluminously examined in the field. The findings, however, are very mixed, especially with respect to transaction-cost-related factors in determining the ownership-based entry mode choice. This study...