Ramaswamy, Kannan; Kroeck, K Galen; Renforth, William - In: Journal of International Business Studies 27 (1996) 1, pp. 167-177
Sullivan's [1994] suggestion that an index measure of the internationalization construct is superior to single-variable measures is critiqued on psychometric, content validity, criterion validity, reliability, and utilitarian grounds. We argue that internationalization is more complex than...