Reuer, Jeffrey J; Shenkar, Oded; Ragozzino, Roberto - In: Journal of International Business Studies 35 (2004) 1, pp. 19-32
Previous internationalization studies have focused on the entry modes employed by multinational firms but have not considered the contractual heterogeneity that underlies each mode. It is important to examine these contractual details, as the firm may be able to obtain some of the benefits...