Campbell, Joanna Tochman; Eden, Lorraine; Miller, Stewart R - In: Journal of International Business Studies 43 (2012) 1, pp. 84-106
Prior studies have found that foreign affiliates of multinational enterprises (MNEs) suffer from liability of foreignness (LOF). Foreign affiliates may be able to improve their social legitimacy and overcome LOF by demonstrating social commitment to host-country constituents through corporate...