Svejenova, Silviya - In: Journal of International Business Studies 37 (2006) 1, pp. 12-20
Madhok's 1995 article defined and developed a trust-based perspective on the stability of international joint ventures (IJVs). Proposing a shift in focus from ownership to relationship, and from governance form to process, the article emphasised the role of trust in holding IJVs together and the...