Much of our understanding of competitive advantage draws upon the experience of Western firms. Massive Japanese investment in an effort to replicate keiretsu (interfirm) networks in Asia since the 1980s presents fertile grounds to shed new light on the sources of competitive advantage. Building...

Building upon the MNE theory and strategy literature, this study compares the strategic choice in response to environment between multinational and domestic firms operating in an emerging market. We theorize that the strategic choice of multinational firms in response to a changing environment...