Back, Yujin; Praveen Parboteeah, K.; Nam, Dae-il - In: Journal of International Management 20 (2014) 4, pp. 390-405
Firms in emerging markets are often reluctant to invest in innovation because of the institutional voids endemic to such markets. Addressing the gap in the literature concerning the role of consultancy firms in emerging markets, we argue that management consultancy firms can fill institutional...