Kaakeh, AbdulKader; Hassan, M. Kabir; Van-Hemmen, Stefan; … - In: Journal of Islamic Accounting and Business Research 11 (2020) 5, pp. 973-988
Purpose: This study aims to investigate the relationship between organization image, awareness effort, customer demandingness, self-efficacy and self-rated performance among salespersons of Islamic banking products in the UAE. It also explores the mediating role of awareness effort and...