Battour, Mohamed; Rahman, Muhammad Khalilur; Rana, Md. Sohel - In: Journal of Islamic Marketing 11 (2019) 6, pp. 1517-1538
Purpose: The study aims to determine the impact of non-Muslim tourists’ perception of halal tourism products and services (PHTPS) on trip quality, trip value, satisfaction and word of mouth (WOM) towards halal tourism destination. Design/methodology/approach: A total of 375 non-Muslim...