testing. Findings – The empirical results suggest that both codification and rich‐media strategies have positive effects on … internal knowledge transfer. Moreover, codification strategy has a negative effect on knowledge spillovers while rich …‐media strategy does not influence knowledge spillovers significantly. Thus, codification and rich‐media strategies are not double …

investments in knowledge transfer and creation. Zollo and Winter (2002) emphasized how knowledge codification can facilitate this …-performed codification and how to achieve it. Design/methodology/approach – This paper addresses this gap and provides a conceptual analysis … their effects on learning is proposed. Then the codification process using a critical realist paradigm to overcome the …