Han, Bangwool; Kim, Minho; Lee, Jaehoon - In: Journal of Korea Trade 22 (2018) 2, pp. 86-104
Purpose: Using the theory of planned behavior as its basis, the purpose of this paper is to investigate the relationships among beliefs about electronic service quality (E-S-QUAL); consumers’ need for uniqueness (CNFU); and beliefs about perceived behavioral control, expectations of important...