Purpose – The British retailer Marks & Spencer aspires to be the world's most sustainable major global retailer by 2015. This paper seeks to examine how the company is embedding sustainability. Design/methodology/approach – The paper is written as part of an ongoing investigation into how...

Purpose – The purpose of this paper is to capture, codify and communicate an implicit change‐management process to embed corporate responsibility and sustainability at the Cranfield School of Management. Design/methodology/approach – To explain the (on‐going) change‐management process,...