Faria, A.J.; Dickinson, John R. - In: Journal of Management Development 13 (1994) 1, pp. 47-59
Compared with other methods of instruction, whether in management training programmes or in university courses … for nearly 40 years. Examines the use of simulation games for sales management training, describes a newly developed sales … management simulation and illustrates its use in a sales‐training programme. …