Maps the strategic 50‐year journey of Singapore Airlines (SIA) to identify the underlying factors that account for its … was compared with and benchmarked against other airlines. Its unique and successful product/service differentiation …

, with some of the world’s biggest airlines engaged in intense competition over Asian skies – potentially the richest and …

emergence of mega consortia, comprising lead airlines from key regions of the world, on the global stage. These global consortia …

, are analysed. So too are the responses of the lead airlines that are leading the charge in shaping as well as responding … to these changes, which will present new opportunities, threats and challenges to airlines with global aspirations … operating on the world stage. Singapore Airlines was analysed with British Airways and United Airlines as the leading European …

presented as follows: The story of Singapore Airlines and the Singapore Girl; Air wars in Asia: competitive and collaborative …

The key features of the Air‐crew Team Management Workshop, designed for and in consultation with Australian Airlines …