Purpose – It is 50 years since the Gordon/Howell and Pierson reports substantially influenced and shaped management education. “Vision 50+20” offers an alternative future in management education for the next 20 years. The purpose of this paper is to provide insight into the suggested new...

Purpose The purpose of this paper is to outline a path for entrepreneurial universities to embrace their purpose as custodians of society and to hardwire it institutionally. Design/methodology/approach The paper is conceptual in its approach, drawing on practical and theoretical insights in the...