Husted, Bryan W.; Salazar, José de Jesus - In: Journal of Management Studies 43 (2006) 1, pp. 75-91
This paper examines the situation of firms that have two objectives: profit maximization and social performance. By looking comparatively at the cases of altruism, coerced egoism, and strategy, this paper uses the tools of microeconomics to define the optimal level of social output that should...