Purpose: This paper aims to examine the sixteenth-century Nahua society of central Mexico to answer the question, what commercial ethical norms operated in the sixteenth-century Nahua society? After decades of trying, Western business models and managerial theories have not met expectations in...

Purpose: The purpose of this study is to examine and interpret the characteristics of social responsibility in general, and business responsibility in particular, that were evident during a period in European history that was plagued by widespread social problems and change. Based on that...

This paper examines the situation of firms that have two objectives: profit maximization and social performance. By looking comparatively at the cases of altruism, coerced egoism, and strategy, this paper uses the tools of microeconomics to define the optimal level of social output that should...