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Banks' Micro Enterprises Loan Credit Risk Decision-making Model Innovation in the Era of Big Data and Internet Finance

Zhu, Junxuan; Huang, Zhe - In: Journal of Management and Strategy 5 (2014) 2, pp. 63-69

In the era of big data, Internet enterprises have initiated a new operation model named Internet finance and developed micro enterprises loan business, which bring great challenges to banks¡¯ traditional business undoubtedly. This article talks about how banks low the expense on the basis of...

Persistent link: https://www.econbiz.de/10011267455

Research Intelligent Precision Marketing of E-commerce Based on the Big Data

Zhang, Jianhui; Zhu, Junxuan - In: Journal of Management and Strategy 5 (2014) 1, pp. 33-38

This paper analyzed and summarized the development path of electronic commerce marketing based on the big data; the related aspects of intelligent precision marketing framework has been designed combined with smart technology; and describes its functional structure and operational processes....

Persistent link: https://www.econbiz.de/10011267511

Perception: A Guide for Managers and Leaders

Otara, Alfred - In: Journal of Management and Strategy 2 (2011) 3, pp. 21-24

the working environment. Perception is the way we all interpret our experiences. Having the right perception is … significant skill for any effective leadership. It is important to understand that perception is often portrayed through … observe or assess as your ability to be a leader and your effectiveness becomes their perception, which in turn becomes …

Persistent link: https://www.econbiz.de/10011267398

Shoppers Perception of Retail Service Quality: Supermarkets versus Small Convenience Shops (Dukas) in Kenya

Kimani, Sarah Wambui; Kagira, Elias Kiarie; Kendi, Lydia; … - In: Journal of Management and Strategy 3 (2012) 1, pp. 55-66

shoppers¡¯ perception of the convenience shops and supermarkets. Data from semi-structured questionnaire was analyzed using … that shoppers considered important in their perception. …

Persistent link: https://www.econbiz.de/10011267438