Lin, Yu-Ling; Lin, Hong-Wen; Jhan, Ya-Cing - In: Journal of Management and Strategy 6 (2015) 1, pp. 21-35
Massively Multiplayer Online Role-playing Games (or MMORPGs) have propelled the vibrant development for the gaming industry and satisfied gamers¡¯ desire to play and assume the roles of various virtual characters. In order to explore the differences between the terminal values for different...