Palmer, Richard J.; Welker, Robert B.; Campbell, Terry L.; … - In: Journal of Managerial Psychology 16 (2001) 1, pp. 35-49
The motive to manage impressions has been broken down into protective and acquisitive orientations. A protective orientation exists when an individual is concerned primarily with encountering disapproval, rather than approval, from the relevant audience. An acquisitive orientation exists when an...
