Mazzarol, Tim; Soutar, Geoffrey N.; Thein, Vicky - In: Journal of Marketing for Higher Education 10 (2000) 2, pp. 39-57
<title>ABSTRACT</title> This paper examines the emergence of education as a marketable service with institutions now seeking to market themselves in a professional manner. A comparison is made between two samples--one of administrators within educational institutions in Australia, Canada, New Zealand, the...
