Madden, Gary; Savage, Scott - In: Journal of Media Economics 13 (2000) 3, pp. 171-185
This study constructs a profile of the representative Australian residential Internet user from data obtained from a web-based survey. Survey data indicate the representative user is male, 20 to 40 years of age, highly educated, uses the Internet 8 hrs per week for e-mail and FTP, and has a...