Purpose – To clarify the nature of the error term in formative measurement models, as it had been misinterpreted in prior research. Design/methodology/approach – The error term in formative measurement models is analytically contrasted with the measurement errors typically found in...

Purpose – To evaluate the comparative effectiveness of perceptions‐based market segmentation strategies: to what extent do consumers' choice rules and the distinctness and variability of consumer preferences determine the success or failure of PBMS strategies? Design/methodology/approach –...

Purpose – This study develops a new model for selecting public relations (PR) firms based on high‐tech industrial perceptions. Design/methodology/approach – The proposed model comprises two parts. The first part employs the analytic hierarchy process (AHP) for criteria weighting. The...

Purpose – Because of the competitive economy, organizations today seek to rationalize, innovate and adapt to changing environments and circumstances as part of business process reengineering (BPR) efforts. Irrespective of the process reengineering program selected and the technique used to...

Purpose – The resource‐based view (RBV) of the firm has gained much attention in recent years as a means to understand how a strategic business unit obtains a sustainable competitive advantage. In this framework, several research studies have explored the relationships between...

Purpose – The purpose of this paper is to study the motivations of an agent in a service industry to honestly represent the quality of a service provider. Design/methodology/approach – The paper develops a theoretical modeling and derives implications from it, which are then tested using...

Purpose – This paper seeks to examine the case of the multi‐period optimisation problem where decisions are obtained from a finite horizon model and will be implemented in a situation in which the system will operate indefinitely. Design/methodology/approach – The production planning...