Sajjadian, Fatemeh; Sheikh, Reza; Souri, Mohammad Ehsan; … - In: Journal of Modelling in Management 13 (2018) 4, pp. 1025-1036
Purpose: Social media has given customers more power over sharing their knowledge, opinions and experiences with each other. Tourists as customers of destinations are also using text ads on social media and websites to share their experiences. The purpose of this study is to find out the...