Gu, Yunfei; Kunc, Martin - In: Journal of Modelling in Management 15 (2019) 2, pp. 459-490
Purpose: This paper aims to explore the applicability and strengths of proposing the three-paradigm hybrid simulation (HS) approach to developing and analysing strategies. The objective of the modelling effort is to conceptually illustrate its use in strategic planning by combining with the...