Kumar, Ashish; Dhingra, Sanjay; Batra, Vikas; Purohit, … - In: Journal of Open Innovation: Technology, Market, and … 6 (2020) 2, pp. 1-17
customers and proposes a comprehensive framework by extending the traditional technology acceptance model (TAM). Along with the … two constructs provided by TAM, four customer-oriented constructs have also been measured for this purpose. The conceptual … on mobile banking adoption intention. The results demonstrate that, together with the constructs of TAM, viz. perceived …