This article provides a framework for strategic adaptation to deregulation drawing on the lessons learned in the United States. A firm can adapt to deregulation by the mix of productmarket and domain management strategies that it chooses. The strategies open to a firm in turn depend upon its...

If strategic planning systems have failed it is because managers have failed to adapt them to the changed contexts of their businesses. Four distinct contexts are identified: Pioneer, Expand, Reorient, and Dominate. These labels are chosen to indicate the primary challenge for the business unit...