Purpose – The purpose of this paper is to examine an entrepreneur’s attempt to gain legitimacy and change institutions … the actual change efforts by an entrepreneur to gain legitimacy. Social implications – This study provides a nuanced look …

resources unfold and are translated into entrepreneurial behavior, organizational identity and legitimacy, and help provide … access to care budgets. Design/methodology/approach Using entrepreneurship, identity formation and legitimacy building as … innovative legitimacy in the care sector, the cooperative type initially lacked entrepreneurial agency, which in turn led to a …

development of a successful change process that borrows from legitimacy theory and legitimation in discourse. The findings show … systematic process of sensemaking that grants moral legitimacy to company's initiatives. Originality/value – The paper draws …