Team‐based management systems appear to be a possible avenue for increasing the productivity and effectiveness of organizations. However, there are concerns regarding their true purposes and effects within organizations. There is presently a dearth of literature evaluating the effectiveness of...

Behaviour resulting from work group normative processes can be examined and changed to increase the productivity of an organisation. A model for exploring the process of work group norm diagnosis that can be used by organisational consultants is developed. Examples of its use are also presented.