Purpose – This paper aims to provide an integrative model for how commitment to sustainability emerges at the … through a multi‐site, comparative case study using three large corporations with exemplary sustainability standings. Key … employees from each organization were interviewed. Interview transcripts and sustainability reports were analyzed using …

sustainability. Six dominant discourses were identified. Three were resistant to corporate environmentalism: the pragmatist, the … context, the narratives and identities they constructed in relation to sustainability varied widely. These findings emphasize … the challenges inherent in developing an organizational identity that incorporates sustainability principles and the need …

sustainability initiatives. Design/methodology/approach – In total, 32 leaders and change agents were assessed for their meaning …

sustainability by providing explanatory knowledge about the role of change agents from a sensemaking perspective. The paper also aims … to focus on the sustainability efforts of change agents in a multinational carpet tile manufacturer. Design … sustainability sensemaking in the Dutch subsidiary of the US‐based carpet tile manufacturer Interface over a period of ten years …

sustainability, which can bring business out of the firm‐centric impasse and lead to collaborative action and transformation. Design … sustainability. Findings – By adopting INA business is able to discuss: the nature and role of the network in building systems level … necessary to enhance learning for sustainability. Research limitations/implications – Areas of future inquiry include …

activity and ecological sustainability are to be achieved for posterity. Changing the economic myth means shifting the …