Similar Search Results

Flory, Marja; Iglesias, Oriol - In: Journal of Organizational Change Management 23 (2010) 2, pp. 113-119

Purpose – The purpose of this paper is to present and discuss a critical review of the role of rhetoric and narratives in management research and practice. Design/methodology/approach – Conceptual implications are drawn from the analysis and discussion of the papers of this special issue, as...

Persistent link: https://www.econbiz.de/10014891190

Rhetoric in management and in management research

Bonet, Eduard; Sauquet, Alfons - In: Journal of Organizational Change Management 23 (2010) 2, pp. 120-133

Purpose – The purpose of this paper is to present a critical view of rhetoric, science, scientific research, and management that discloses the role of rhetoric in these fields and that offers a conceptual framework for this special issue of the Journal of Organizational Change Management ....

Persistent link: https://www.econbiz.de/10014891191

The rhetoric and narratives in management research

Magala, Slawek; Flory, Marja - In: Journal of Organizational Change Management 25 (2012) 2, pp. 201-203

Purpose – The purpose of this paper is to introduce this special issue on the subject of the rhetoric and narratives in management research. Design/methodology/approach – The paper reviews selected contributions to the 4th Conference on Rhetoric and Narratives in Management Research held on...

Persistent link: https://www.econbiz.de/10014891299

All we are saying, is give theoretical pluralism a chance

Lowe, Sid; Magala, Slawek; Hwang, Ki‐Soon - In: Journal of Organizational Change Management 25 (2012) 5, pp. 752-774

Purpose – The aim of this paper is to focus on methodological development of research into the influence of culture: the use of cross‐cultural, multidisciplinary and multi‐method techniques. Design/methodology/approach – The paper begins with a review of the interdisciplinary debate in...

Persistent link: https://www.econbiz.de/10014891324

Context and time in brand image constructions

Rindell, Anne; Iglesias, Oriol - In: Journal of Organizational Change Management 27 (2014) 5, pp. 756-768

Purpose – The purpose of this paper is to further understanding of the roles that time and context play in consumers … this understanding. Research limitations/implications – Time and context emerge as key determinants of consumers’ brand …; because the study context refers to a business-to-consumer product, the focus is the product brand. Practical implications …

Persistent link: https://www.econbiz.de/10014892280