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Insch, Andrea; Florek, Magdalena - In: Journal of Place Management and Development 1 (2008) 2, pp. 138-149

Purpose – A city's resident population is strategically the most valuable segment among those targeted by place marketing practitioners. Residents' quality of life and their satisfaction with their city of residence should be the ultimate aim of place management. The aim of this paper is,...

Persistent link: https://www.econbiz.de/10014899134

Place marketing: how did we get here and where are we going?

Kavaratzis, Mihalis; Ashworth, Gregory - In: Journal of Place Management and Development 1 (2008) 2, pp. 150-165

Purpose – This paper serves two purposes. First, to identify the stages of the historical development of place marketing, because place marketing has developed over time through discrete phases, which differ in their sophistication as well as in their approaches and objectives. Secondly, to...

Persistent link: https://www.econbiz.de/10014899135

Managing a third division city: negative parochialism as a restraint on urban success

Hallsworth, Alan; Evans, Simon - In: Journal of Place Management and Development 1 (2008) 2, pp. 199-213

as counterpoint to the more common preoccupation with investigating how and why some cities become successful. Design … findings. Future research should seek to identify other instances of the problem. Practical implications – Not all cities are …

Persistent link: https://www.econbiz.de/10014899138

Moving Milan towards Expo 2015: designing culture into a city brand

De Carlo, Manuela; Canali, Silvia; Pritchard, Annette; … - In: Journal of Place Management and Development 2 (2009) 1, pp. 8-22

Purpose – To create a competitive edge in today's tourism marketplace, cities seek to differentiate themselves and …

Persistent link: https://www.econbiz.de/10014899147

Who's your target? The creative class as a target group for place branding

Zenker, Sebastian - In: Journal of Place Management and Development 2 (2009) 1, pp. 23-32

economic growth, so winning the competition for these individuals is one of the main tasks for cities and regions today …

Persistent link: https://www.econbiz.de/10014899148

Santa Fe: a “global enclave” in Mexico city

Pérez Negrete, Margarita - In: Journal of Place Management and Development 2 (2009) 1, pp. 33-40

Purpose – In response to increased interurban competition in contemporary globalization, cities are employing marketing … what constitutes a trend in urban planning in world cities with unequal socioeconomic structures; as well as providing a … seem to be applied to very different cities as a way of positioning places which are in global competition. …

Persistent link: https://www.econbiz.de/10014899149

Investor‐based place brand equity: a theoretical framework

Jacobsen, Björn P. - In: Journal of Place Management and Development 2 (2009) 1, pp. 70-84

Purpose – Many post‐industrial cities are characterised by the effects of globalisation, de‐regulation, regionalisation …

Persistent link: https://www.econbiz.de/10014899152

Local perceptions of the reimaging process

Reiser, Dirk; Crispin, Stuart - In: Journal of Place Management and Development 2 (2009) 2, pp. 109-124

Purpose – The purpose of this paper is to explore local perceptions of the process of place reimaging, and the forces that influence this process. As locals engage with a place more frequently than visitors, they are better placed to get an “insider's view” of reimaging and the forces that...

Persistent link: https://www.econbiz.de/10014899154

Marketing the downtown through geographically enhanced consumer segmentation

Anderson, Emily; Chakrapani, Chuck; Hernandez, Tony - In: Journal of Place Management and Development 2 (2009) 2, pp. 125-139

Purpose – The purpose of this paper is to identify, using a case study, whether consumers in a metropolitan area can be meaningfully segmented geographically such that it can understand the way they perceive and interact with the downtown district and to delineate the implications of the...

Persistent link: https://www.econbiz.de/10014899155

Retail regeneration in Southampton: seeking the bigger picture

Hallsworth, Alan; Orchard, John - In: Journal of Place Management and Development 2 (2009) 2, pp. 140-153

. The research shows that this process of creating successful cities can be negative for some existing traders. Design …

Persistent link: https://www.econbiz.de/10014899156