Viscusi, W. Kip; Magat, Wesley A.; Forrest, Anne - In: Journal of Policy Analysis and Management 7 (1987) 2, pp. 227-245
To remedy the neglect of altruism in benefit assessments for risk regulation programs, this article reports the findings of a new survey of 785 consumers regarding their valuation of two pairs of risks from insecticide. The risk-dollar tradeoffs revealed by consumers averaged $2,080 and $3,680...