A widely documented empirical regularity in gambling markets is that bets on high probability events (a race won by a “favourite”) have higher expected returns than bets on low probability events (a “longshot” wins). Such favourite-longshot (FL) biases however appear to be more severe...

Although there is mixed evidence of the role of uncertainty of outcome as it relates to attendance at stadiums, the limited evidence available for television ratings has shown that fans tend to prefer more uncertainty of outcome when it comes to watching live sports on television. Given the...

The predictions of the traditional balanced-book sportsbook model and the alternative Levitt model of sportsbook behavior are tested using actual betting percentages on the favorite/underdog and over/under for NCAA Football. Sportsbooks are found to not balance betting dollars, which is in...