Schindler, Robert M.; Chandrashekaran, Rajesh - In: Journal of Product & Brand Management 13 (2004) 7, pp. 514-524
, substantial effects of price endings on the level of recalled prices has not been demonstrated. With an improved testing procedure …, it is found that the level of a set of prices with low ending digits (such as 1 or 2 in the dollars place) is more likely … to be overestimated in recall than the level of equivalent sets of prices with high ending digits (such as 6, 7, or 9 in …