Purpose: Reflecting on the importance of negative word-of-mouth (NWOM) executed by internal audience of brand management, this study aims to explore the mechanism of employees’ NWOM in the emotional exhaustion context. Design/methodology/approach: Focusing on employees’ active...

Purpose This study aims to enhance the simultaneous utilization of measure in product design by mapping out the possible and potential uses of a measure for both academicians and practitioners. Design/methodology/approach To map out a way for the simultaneous utilization of measure, the authors...